Sunday, February 15, 2009
The commercial described a guy who was just out of luck, who first had his TV set dropped frow the wall then crashed, which let him not able to watch movies or news. After a while, his computer got totally broken which he was so disappointed and mad. What is worse, his girlfriend was so angry with him that he was listening to music all the time and threw the CDs out of the window. ....... Now you can imagining how frustrated the guy was. No movie, no internet, no computer games, even no music, all of these got togother made him feel it was like no meaning of life there. Designer of the advertisement is just so shrewd to grasp the points in everyday life in deep American culture, that is he/she knows how importance it is to enjor different kind of entertainment I mentioned before. Finally, that guy found Nokia N96, which had every function those broken machines had. This is the main idea clearly. The narrative before was just for introducing this versatile cellphone. Both the terribly bad luck and the wonderful cellphone narratived in the story can strongly capture the audience. So this is a successful advertisement.
Subscribe to:
Post Comments (Atom)
I think your evaluation of whether or not this is a good advertisement is successful. However, what does this advertisement say about American culture?
ReplyDeleteIn the reading, the author talks about how a beer commerical also tells a story about things that American culture believes, like the idea that hard work will lead to material success. You also need to know about baseball to understand that commercial. What cultural knowledge do you need to have to understand what is happening in this video? I think this commercial also has a lot to say about how we value material possessions and technology in life.